At Cove, we've worked extensively at the intersection of Brand x Brand. From copywriting and editing to ideation and directing, Cove has created numerous integrated marketing campaigns for consumer facing companies like Butterfinger, Ulta, LG, T-Mobile, Hormel, and Sherwin Williams. In addition to consumer brands, we've created various cross promotional pieces combining television series with feature films including Mary Poppins Returns, Little, How to Train Your Dragon, The Emoji Movie, The Grinch, and The Nutcracker and the Four Realms.
Together with Freeform, Sherwin Williams, and Artist Ruben Rojas we brought color and a little bit of love out into the community.
FreeArt on Freeform
Cross promotional campaign with Disney's Mary Poppins Returns & the world premiere of Life Size 2
Mary Poppins & Life-Size 2
Promotional campaign in conjunction with NBCU and T-Mobile for the launch of NBC's Titan Games
T-Mobile & Titan Games
Integrated production with Freeform and Illumination's The Grinch. A guide to Christmas, Grinch-style.
Production & Campaign for Freeform's Halloween House activation. Halloween classics, Instagram-able moments.
Wrote, Directed, and Edited a cross-promotional piece with the star of Universal's Little Marsai Martin
Little x Grownish
A rock-the-vote inspired campaign following up on the momentum of the Women's March to get out the vote in 2018
March To The Polls
An integrated shoot combining Freeform's Good Trouble with How to Train Your Dragon 3 and a little special effects just for fun
How to Train Your Dragon x Good Trouble
The World Premiere of the classic Christmas tale brought to life, The Nutcracker and the Four Realms.
One in a series of scripted comedy series Santa's Shorts (pun intended) where Funny or Die meets brand integration.
Funny or Die x LG
A Mary Poppins inspired wedding brings the fairytale to life in this special event. A little Disney magic with a spoon full of sugar.
Disney's Fairytale Weddings
Integrated piece for Freeform's Grown-ish and Warner Bros Life of the Party
Grown-ish & Life Of The Party