360 series marketing
Content Days
Below is a small cross-section of some of the content days we’ve handled for Disney series. We’ve worked on broad-scale marketing projects including Key Art, EPK, and branded BTS for Diary of a Future President, Big Shot, Saturdays, Sneakerella, and the upcoming Percy Jackson and the Olympians.
- Production Details:
For Big Shot Season 2, we handled both the Key Art and GEICO BTS productions. We coordinated with series production to create a day identical to their series shoot days including talent trailers, series HMU, wardrobe, and prep of their series campus exterior location.
SATURDAYS
For the Disney + series Saturdays, we handled 3 days of production and worked closely with series partners to create the show Key Art, Disney Channel Wand IDs, and various ancillary marketing content for distribution partners like Spotify and downstream networks.
SNEAKERELLA
In addition to this Unboxing video, and as part of the launch for the Disney+ original movie Sneakerella, we created numerous pieces of original content including 3 unique scenes as if pulled from the film, “Magic” wardrobe transitions inspired by the original Cinderella spin, and even a Disney Channel music video for the song Best Ever.
Cove x Freeform
Synergy projects
In this section, you will find a select group of the various Disney synergy projects we have created in collaboration with our partners at Freeform and the Disney Studio / Disney + team. Projects include Star Wars: The Rise of Skywalker, Loki, She Hulk: Attorney at Law, The Falcon and the Winter Solider, Raya and the Last Dragon, and Mulan.
- Production Details:
This integrated marketing shoot for Dr. Strange and the Multiverse of Madness included a custom behind-the-scenes set, Green Screen, VFX, as well as a wig & mustache multi-verse look for Tommy Martinez as his alternate universe self.
Brands x series
Brand Integrations
We like to think we excel at blending brand propositions with film and television messaging in a way that moves both forward. We’ve created integrated productions for brands like Facebook, Target, TJ Maxx, Hershey, Nintendo, Sherwin Williams and various others.
- Production Details:
For the Season 2 premiere of The Villains of Valley View and the first of what would become two Nintendo Switch projects (the other being The Secrets of Sulfur Springs), we created a fictional behind the scene environment for Isabella Pappas and Malachi Barton to showcase their video games skills in between takes.
OUR ORIGINS
SIZZLES
Cove was founded out of a series of highly successful series launches and brand sizzles around the transformation of ABC Family into Freeform. While in recent years our production work has become more well known, we’ve never left our roots in sizzles and launches, creating projects for Freeform, Bravo, The Tonight Show, NBC Universal, The Voice, Samsung, Google, and various others. We shine brighter the larger the projects get and excel at sizzles involving a network’s full line or series or a studio’s full slate of films.
- Production Details:
As the capstone of year one of the transformation of ABC Family to Freeform, we created a sizzle to open the Upfronts that worked to tie Freeform to the early maverick filmmaker days of a younger Walt Disney and his ethos of always experimenting.
FUNDAY, PIXAR, & DISNEY ANIMATION
FUN WITH ANIMATION
Over the years we’ve had a lot of fun bringing both Pixar Animation and Disney Animation studio’s films to Gen Z audiences. We’ve worked with literally every animated property in some capacity and have explored ways to reimagine the most classic Disney moments in ways that resonate with today’s viral first viewership.
- Production Details:
For Disney+ Day and that month’s Funday Event on Freeform, we created a unique viral-centric open to pair with a version of the Disney+ Day launch spot in order to bring both events to the Freeform audience.
multiplatform creative
SOCIAL
Below you’ll find some of our social work on Disney properties with our partners as Freeform as well as custom social content from our TJ Maxx MaxxSwap campaign. In addition to the social work with Freeform, we have created social content for The Oscars, NBC Universal, and various others. Nearly every production we do has a social component involved. If you’d like to take a look at more social content we are happy to supply more.